Digital Marketing Strategies in 2021
2020 has brought with it many unexpected changes. Businesses of all sizes have adapted to public health requirements that have changed the way consumers shop for goods and services. Organizations…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
A Look at Big Brand Link Profiles (And How to Mimic Them)
In an age when commerce, socialization, news, and countless other industries operate on the internet, most big brands and large companies have developed websites and digital marketing strategies to attract…
What Digital Marketing Service Do I Need?
Digital marketing is comprised of four core elements: SEO, content, social media, and paid advertising. While the comprehensive digital marketing strategy includes all four, some work better than others depending…
Digital Marketing Best Practices for the Service Industry
In recent times more than ever, business is conducted online. Entire industries are growing more and more dependent on the internet to attract clients and advertise services. Service-based organizations –…
10 Common Errors Found by a Google Quality Rater
In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness. Obviously, those are great qualities…
What is E-A-T for SEO and How Can I Improve It?
Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
Online Marketing Strategies for Your Website
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough;…
What is SEO Anyway?
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
Finding Links
Okay, so you understand that links are important, but how do you find them? The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This…
Link Building and Why it’s important
Okay, So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing…