Paid search campaigns are a powerful tool for businesses to promote their brand, products, and services. However, without proper management, they can become inefficient and costly. One important aspect…
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to…
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes…
Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
Setting goals that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
