A frequently used SEO phrase is “Content is King.” This refers to the importance of good content on your site; after all, it doesn’t matter how many people you bring to your site through SEO tactics if none of them are willing to hear what you have to say.
It’s important to remember when developing your SEO content that the first rule is to develop user-friendly content that site visitors will actually want to read.
If you’re not a great writer, you may want to consider hiring a professional copywriter to develop your content.
General Rules for SEO content creation:
1) Optimize for 2-3 keyword phrases, not just one. Also, make sure you’re optimized for phrases, not single keywords.
2) Make sure you use the EXACT phrase numerous times in your writing. If you’re optimizing for the phrase “used cars Denver” use the phrase “used cars Denver” as often as possible. However, where the keyword phrase is inappropriate, you can use portions of the keyword phrase, such as “used”, “cars”, or “Denver”.
3) Keyword densities should be between 3-5%. Although some recommend higher density rates, over 5% density you run the risk of awkward, obviously SEO optimized content. To check keyword density, try Webmaster Toolkit’s keyword density analyzer.
4) When appropriate, include keyword phrases in H1 and H2 Coding.
Always keep your target audience in mind when writing your content, and write compelling material that moves visitors toward your goal, whether that be to sell a product or to provide services.