Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

Top Ten Takeaways from SMX East

I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies.  Some of…

Contacting Webmasters While Link Building

One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. …

SEO Terminology for Non SEO Professionals

It can be difficult to explain search marketing terminology to non-professionals.  Of course, there are different levels of client knowledge, from those who know next to nothing (only that they…

What’s the Best Day for Link Building?

I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were…

Adding SEO Content to Your Site

Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will…

Why I don’t Focus Heavily on SMO

Social Media Optimization (SMO) is the newest (not so new anymore) trend in internet marketing, and many firms are focusing their efforts on creating and maintaining client accounts on Twitter,…

Google’s Caffeine Update

The Caffeine Update Google recently updated their algorithm with Caffeine, a change that focuses on indexing more pages in real time, thereby increasing the amount of new material found by…

The Importance of Internal Linking

Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal…

Google Wonder Wheel

Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. …

The Value of Links

I noticed an interesting thing while scoping out some competition for one of my clients.  When I analyzed the links of a top competitor I noticed that they had about…

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