Title Tags: Best Practices for SEO
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword |…
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5 Reasons Your Website Lost Rankings
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All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for…
What is SEO Anyway?
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
Tips for Law Firm SEO
Law firm SEO, like any industry-specific SEO, is its own breed, with strategies that work especially well for the niche. While it may be daunting to go up against large…
A New Link Building Tool
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar. The browser add on,…
Five SEO Tips for Small Businesses
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you…
Choosing a Domain with SEO in Mind
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about…
Local SEO: Which Maryland Businesses Have it Toughest?
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns…
Not Provided and its Effects
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting…
SEO Tricks You Overlooked
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very…