Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will bring in the right kind of visitors. Especially with Google’s Caffeine update, content is as important as ever, and well-written, targeted content can be the difference between a successful SEO campaign and an unsuccessful SEO campaign.
How to go about adding Content
The most important thing to remember when adding SEO content to your website is to create relevant, well-written content that visitors will find useful. Keyword-stuffed pages are a thing of the past, and if your pages are unreadable due to poor content or overuse of keyword phrases, visitors won’t stick around. While it may be tempting to turn to $5/page SEO copywriters, you’ll most likely get what you pay for, and your best bet is to find someone with experience who charges a fair amount for content (anywhere from $20-$50). Advertising content may be a little more expensive, but you can’t put a price on SEO copywriters who can turn visitors into customers or clients.
Do Your Keyword Research
Before anyone starts typing your content, make sure you can provide 2-3 longtail keyword phrases which the writer should be targeting. By knowing these phrases prior to creating your SEO content, good writers are able to seamlessly include these phrases without creating awkward content. Specific phrases only need to be included 2-3 times within the content, and I’ve seen instances where phrases don’t appear at all…go figure.
Utilize Your Existing Site
The whole point of creating a new page for your site is to bring in traffic, and if search engines can’t find your page, you won’t get any traffic! The best way to ensure search engines find your new, fantastically written page is to work on your internal linking structure, building links to your new page from other pages on your site. When doing this, try to incorporate relevant anchor text. Also, don’t forget to utilize your new page for internal linking as well, making sure to link out to other pages, thereby developing a rich web of pages. If you have a sitemap, be sure to include your new page.
Geoffrey Hoesch is the owner of Dragonfly SEO, a SEO company in Maryland focusing on creating rich content and obtaining relevant links for clients.